Media

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A (quick and dirty) vision of how WhatsApp could integrate news

In my previous post, I mentioned that the Quartz app experience so closely apes the experience of using chat apps that it would make more sense just to roll this functionality into a chat app like WhatsApp.

I wasn’t being entirely fair to the Quartz app – it aggregates content from multiple sites more than I initially thought, meaning the app is more of a full news digest than just a digest of Quartz’s news. The result is that it has much longer legs as a standalone news experience than just as a route into the Quartz site – though one wonders if app sponsorship will let them monetise this sufficiently.

MJ ParnellA (quick and dirty) vision of how WhatsApp could integrate news

The new Quartz app is not the future of news

Bold ideas have to vault a huge number of hurdles in interaction design. Novel, risky ideas end up on the cutting room floor, which is why so many apps are so similar. It was therefore exciting to see the new iPhone app from the business site Quartz.

The app is a radical departure from all other news apps. Eschewing a homescreen, hierarchy or navigation, the app instead presents users with a conversational interface á la WhatsApp or Facebook Messenger. Each news story is a “message” that appears in the chat timeline, and the user can interact with the feed by sending “messages” to request more detail or receive another story. Selecting a news message opens the Quartz site in a webview, meaning the app does not contain any of Quartz’s articles itself. The app limits itself to 3-4 articles at a time, giving the user gets a brief digest instead of a massive data dump.

MJ ParnellThe new Quartz app is not the future of news